Our process for creating a video
Planning
The first and most important step in any video project is planning. This covers everything from the briefing, brainstorming, concept development and storyboarding. It’s all about understanding what you want from the video, what your goals are, what you want to achieve and , perhaps most importantly, who it’s aimed at. This stage is about delving into the reasons why, developing your concept and really getting to grips with what this video is supposed to do. It’s also about establishing timelines, plans, budgets and logistics. In short – the first stage is where we put together the framework for how your video production will work and what it will achieve. This is, without a doubt, the most important stage in video production. Without this critical planning stage, your video probably won’t be as successful as you want it to be.
Pre-Production
Now it’s time for the creativity. This is the really fun part! Here, we work on how to tell your story for your video, detailing what will be in each shot and what it will look like. We start working on plotting out the visual style of your video, drafting up scripts and it’s also a good time to find any other resources you might need, like hair voice actors or animations. In short, this stage is all about set up, and laying the foundation work for your video shoot.
Production
Where the magic happens! Everything we’ve been developing and planning comes together in the production phase, where the cameras roll and we capture the raw footage for your video. All of the energy and preparation you’ve put in until now will start to show, leading to a smooth filming process. At this stage, we will film everything in the shot list, as well as any extra elements we can to enhance the story. There is no such thing as too much footage, and shooting the extra bits gives us a fantastic bank of shots to work with.
Post production
Although it’s behind the scenes, this is where your video starts to come to life. Depending on whether you’ve chosen real life, animation or a mix, all the elements of your video that we’ve worked hard on will come together. Here, we add in animation, voice-overs and music, and edit the footage. We then create a rough cut, which we will then send to you. Based on your feedback we can then create a second edit and eventually, a final cut. Sometimes, it will take more than 3 cuts to get something perfect, and editing can take anywhere between 1 to 2 weeks to produce a final polished product.
Promoting your video
Technically, post-production is the last stage of actual video production. But that’s not where the journey ends. You see now, you need to get your video in front of the people who need to see it! This means you need to consider how you’ll be promoting your video, what channels it will posted on and how you will encourage people to watch it. This will all impact the length and format of the video, which means you may end up with a few different versions for each of the platforms.
So there you have it! A complete rundown of the entire video production process, from start to finish. At its core, video is a collaborative process, and it’s when we work closely with the business owner that we produce the best videos. We really hope you found this segment useful, and it’s sparked some ideas for your next video. If it has, we’d love to hear from you.
