Hospitality Videos

These are placed on the home page of your website. They are typically short videos, about 1 minute in length which is the first any visitor sees when they land on your site. The video is designed to give an overview of your business showcasing what you do brilliantly with short and snappy content.

Empirical evidence has shown that people now expect to see a video on the home page. The average visitor surfs the web looking for a place to stay or a place to eat out and have a drink, typically only spending 8 seconds on a website.

If your site doesn’t grab their attention immediately, they will move on to another business. The brand video is a hook to make their visit to your site long enough for them to look at other pages and booking a table or a room. Video is the best tool you have in your marketing tool box and is proven to convert into sales.

Your hospitality business has so much to offer and so much to inform your customer what you do so brilliantly, that to cram it into a single video will be too much and too long and turn the viewer off. People want to see short clips which is why social pages like Instagram and TikTok are so popular. Video shorts are used to showcase a particular part of your business. As an example, how you make a cocktail, or inform your customers of an up-coming event or promotion.

Video shorts are bit sized clips to engage and inform your customers in thumb busting content that leaves them wanting to see more.

We live in a world where there is great pressure to be green. Many young people are worried about the future of their planet and will make buying decisions often looking at a businesses green credentials. Do you source your products or services locally? Do you lead in recycling? Do you use sustainable sources?. Does your business use green energy?

These and other issues make a difference to a customers buying choice. The majority of businesses do not shout about their green credentials and it is hard pressed for a customer to even find out this sort of information. A video made specially to showcase how your business is helping the planet goes a long way to addressing this hot issue and inform people of all your efforts. Young people, such as Generation Z and Millennials want to know and will buy from you if you are doing your bit to save the planet. But, you have to tell them and video is the best medium to do this.

The hospitality sector has and is still struggling to encourage people into the hospitality business. There are currently 188,000 hospitality jobs not filled in the UK. (2023) Many businesses can not take on more customers because they do not have enough staff to service it. So business is being turned away, pubs are closing for 2-3 days each week so as not to burn out their current and loyal staff. Hospitality needs people, but how are you recruiting for your business?

Hospitality is a business built on a solid foundation of consistency; consistently high standards of food and great service always.

Chances are you will use a recruitment website like Indeed, or a specialist agency to recruit your staff, but if you look, these adverts are merely a list of “demands” of skill sets and attributes you are looking for. How does this entice someone into your business when they have a huge choice of potential employers.

Isn’t it time to look at recruitment differently? A specific video can present so much more information to the people you want in your business. You can show their working environment, you can show their accommodation if they live in, you can show them of your location and what that has to offer them on their days off. You can tell them how you will train them and encourage them to succeed and to progress and you can show them you. You as their new employer, you as a friendly and supportive boss. A list can never do what a recruitment video can do.